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Channel Matters Blog > April 2013
by Global Administrator
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Channel Enablers is proud to present this four part video-blog series on Cloud Channel Engagement in conjunction with foremost expert on cloud-channels Robert Fuller. From 2009 through 2011 Robert was VP Worldwide Channel Sales and Marketing at Rackspace Hosting, where he introduced a global channel program and was responsible for all aspects of sales, marketing and program management for the channel. He is now the President of Cycle Planning, a consultancy focused on enhancing all aspects of channel engagement within high technology companies, including Strategy Development, Sales, Marketing and Program Development.

This four part video-blog series examines building a successful channel engagement model for the cloud.

by David Perrett
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Technology and the cloud are changing the channel more rapidly than in the past. Combined with greater global competition, the need for strategic channel design that aligns your overall competitive strategy and performance objectives is imperative.
by Ian Moyse
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The need for change and acceptance of the fact that the status quo no longer exists has never been more true. Ian Moyse of Workbooks talks about the effect of the cloud on traditional channel sales and the consequences of ignoring this emerging trend.
by Philip Moon
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Philip Moon examines the role of the Channel Account Manager in establishing trusted business relationships with channel partners. How does trust drive business outcomes? What are the characteristics of partnerships with a high degree of trust? What behaviors undermine or destroy partnership trust?

by David Perrett
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Channel Enablers is offering 25% off all our eLearning courses for all PMRC Members who create an account on our Learning Management System and complete any purchased course by midnight US EDST June 30th 2013.
by Anna Johnson
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Anna Johnson of 'Channel Management Insights' sat down with Bill Griffin, vice president of worldwide channel sales for Autodesk to discuss their global deal registration program.