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Channel Matters Blog > August 2012 > It's All About The Customer

It's All About The Customer

by Philip Moon
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Let's not forget, the reason companies go to market through channels is to reach more customers, with a more competitive whole-product solution, at a lower overall cost. Channels always have been, and always should be, about the customer because it is the end-user customer who pays for everything!

You are invited to join us for an annual event that is widely recognized by sales leaders as a very valuable investment of their time: 2012 Miller Heiman Sales Performance Summit, October 2-3 at Lake Tahoe.

As recently mentioned by Miller Heiman CEO Sam Reese in his blog, it's always been about the customer. From the blog: "Ultimately, to continue to drive success, your sales organization must be flexible and agile enough to recognize and stay in tune with your customers' needs."

For companies that go-to-market through channels, this requires additional consideration to ensure your customers are represented at the center of your strategies and decision making.

Building on the theme of Getting Closer to Customers, this year's agenda includes thought-provoking research, ideas, insights and case studies presented by executives from companies that are succeeding in complex selling environments.

Session highlights include:

  • Leadership Lessons from a Sales Transformation Effort
    Sean Sinfield, European Programme Director, Canon Europe
  • Are Your Customer's Making More Money Doing Business with You?
    Karen Dougherty, Director, Customer Value, GE Corporate
  • The Leverage of Productivity
    Joe Galvin, Chief Research Officer, Miller Heiman

Channel Enabler's Senior Vice President, North America, Rich Blakeman will be at this event and is looking forward to seeing you there!

View the full agenda and learn more about the Summit at www.millerheiman.com/summit.

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