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Channel Matters Blog > December 2012 > Channel opportunities in Latin America

Channel opportunities in Latin America

by Philip Moon
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Brazil is now the sixth largest economy in the world and it is only one of several fast growing countries in the Latin America Region. Channel Enablers V.P Philip Moon speaks with Arnie Perez, CEO and Founder of Blitz Sales and Marketing, about what vendors need to do to succeed through indirect channels in the region.

In this eight minute video Philip asks Arnie what makes Latin America such a strong focus for foreign vendors and what they must know about channel structures and programs to succeed in the region. They also talk about what vendors must keep in mind as they roll-out their channel programs and channel sales training.




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