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Channel Matters Blog > February 2011 > Channel Enablers Announces Independent Assessment of Its Sales Training Effectiveness

Channel Enablers Announces Independent Assessment of Its Sales Training Effectiveness

by Braham Shnider
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Channel Enablers recently completed a thorough assessment of its capabilities conducted by ES Research Group, Inc. (ESR), a sales training research and advisory firm. Channel Enablers sought the evaluation to acquire unbiased, candid feedback on its strengths and challenges as a sales training provider.

According to Channel Enablers CEO Braham Shnider, the ESR evaluation is part of Channel Enabler’s commitment to providing superior sales training that delivers measurable, long-term results.

ESR's conclusion is:

“Channel Enablers is the leader in channel selling education. If you are serious about selling through channels, then you should definitely consider the unique and extensive approach to channel selling education offered by Channel Enablers.”

Dave Stein - Founder, Chairman & CEO, ES Research Group, Inc. (ESR)

ESR is the only company to offer independent, methodology-based evaluations of sales training providers. In 2006, it began publishing an annual Vendor Guide that initially provided assessments of 15 leading sales training companies. The popularity of the Vendor Guide indicated a demand for in-depth, impartial research and evaluations of sales training providers. ESR responded by dramatically expanding the number of companies reviewed, the depth of analysis of each company, and the options available to purchase the reports.

ESR analysts use the results of probing questionnaires completed by sales training providers, contacts with executives who have hired the training providers, responses from client sales training RFPs, and ongoing interviews among their wide network of informed sources to write an initial report of a sales training company. Profiled sales training providers have an opportunity to review the report and correct factual errors before an assessment is published. Assessments are regularly updated and refined to accommodate changing information.

“Money is often wasted because companies select sales training providers that are not the right match for them. Through ESR’s in-depth research and extensive knowledge of the sales training marketplace, we are able to help companies make informed sales training decisions that result in measurable improvements in sales performance,” says Dave Stein, founder and CEO of ESR.

ES Research Group’s sales training provider assessments are available for a fee on an a la carte or subscription basis. An annual subscription entitles the user to complete access to all research and reports issued by ESR or individual company reports are available starting at $95.00. For more information, visit the company’s website at

About ES Research Group, Inc.

Based in West Tisbury, MA, ES Research Group (ESR) is a business advisory firm that helps companies evaluate, select, implement and measure their sales performance improvement programs. ESR offers a range of analytic and assessment reports, teleconferences and advisory services. ESR is the only source for independent research and advice on sales performance improvement programs and the companies that provide them
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