Partner Manager Resource Center

Register Here
Channel Matters Blog > March 2014
by Rich Blakeman
Read 10 times
This items rating
(1 votes)
The business landscape is littered with failed channel strategies – sophisticated programs that never lived up to their promise in the eyes of the organization or their channel partners. So why do so many programs fail? The answer lies in one of the most common reasons any large initiative fails – lack of executive buy-in. 
by Geoff Wright
Read 58 times
This items rating
(0 votes)
Achieving funnel visibility with a direct sales force is hard enough. It becomes exponentially more difficult when selling through a partner channel that uses different sales methodologies, systems and processes. So how do successful organizations do it? It starts with trust.
by Geoff Wright
Read 24 times
This items rating
(0 votes)
What separates a channel partner in London, England from one in Billings, Montana, from one in Shanghai, China? Times zones, certainly. Language, too. Some would even argue that language separates the Partner in the UK from the one in the US even though they both speak English. (As does the Shanghai partner, most likely.)