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Channel Matters Blog > May 2012 > Tapping the benefits of a multi-channel approach

Tapping the benefits of a multi-channel approach

by Philip Moon
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For most leading vendors, the issue is not direct sales or channel sales, it is successfully deploying and managing multiple routes to market that include these routes and more. This video features Miller Heiman CEO Sam Reese and Channel Enablers President Braham Shnider in a discussion hosted by Rich Blakeman, Channel Enablers’ Senior Vice President for North America. Sam and Braham discuss the challenges and merits of approaching different markets using a multi-channel approach and the benefits of harmonizing direct and indirect channels to go to market more effectively.

Last modified on 6/30/2013 10:11:01 PM
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