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Channel Matters Blog > November 2011
by William Vanderbilt
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It's a common complaint, "Partners don't help execute the partner plan."  It's a source of frustration for many reasons. Someone spent a fair amount of time documenting a plan and when the plan isn't executed, that effort seems wasted.  There seem to be opportunities to grow business for both parties, but those opportunities are being missed.  And frankly, when the plan doesn't get executed, some trust is lost because the partner doesn't believe such plans can work and the vendor doesn't believe that the partner will do anything that is put in a plan anyway.

by Andy Grant
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Are channel marketing events still effective? With so little time available and so many alternatives like webinars available, running any kind of event can be a major resource drain. What makes a good channel marketing event and how do you get a positive return on your investment?

by Braham Shnider
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Channel Enablers is recruiting a U.S.A based Vice President of Sales who will be responsible for growing revenue within the North American region and primarily focused on Information Technology clients.

by Philip Moon
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Channel Enablers ‘nice round number special’ includes ten hours of on-line professional development self-paced e-learning packed with downloadable tools, templates, guides, checklists and additional off-line exercises. Get your 2012 channel sales kick-off training organized in one go!