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Channel Matters Blog > November 2012 > Getting the most out of Partner Advisory Boards

Getting the most out of Partner Advisory Boards

by Gene Blackley
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Many of the world's largest IT&T vendors have established "Partner Advisory Board" programs to create a forum for receiving valuable feedback from their channel partners, but here at the Channel Enablers division of Miller Heiman, Channel partners from large, medium and small companies repeatedly complain that these partner advisory boards are not being well managed by vendors to ensure they realize all the value they can offer.

Often it seems vendors allow these forums to become a sales pitch directed AT the channel, rather than a forum to receive feedback and business guidance, and jointly develop tactical and strategic business change, together.

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Last modified on 6/30/2013 10:11:15 PM
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