Partner Manager Resource Center

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Operational advice on planning, building, and operating a distribution system

Text Box: image requiredThe technology industry is one of rapid discontinuous change. Market leadership is constantly under pressure and new product entrants can rapidly gain market share.

How high tech vendors respond to this environment of constant change will often be the difference between success and failure. It is essential to improve productivity, plan for new channels and / or build on existing channels.

Channel Enablers helps vendor executives to manage and support multi-channel revenue growth by implementing best practice programs and processes.

Channel Enablers has successfully helped our clients in the following ways:

  • Annual partnering planning and budgets
  • Channel initiatives (recruiting, enablement, sales productivity, new product introductions)
  • Competitive research and analysis
  • Partner satisfaction reviews
  • Channel program structure review and development (matching the right economic and programmatic incentives to different partner categories)
  • Partner profiling and coverage/competency gap analysis
  • Channel program audits and budget reviews
  • Rebate and deal registration program design
  • Metrics and channel dashboards
  • Channel communication programs, Partner councils, Focus groups


If you want to plan build and operate the best routes to market in a competitive and changing business environment, Channel Enablers has the experience, skills and proven processes to help you.